News & Events News & Announcements 2013 LCBO stores raise funds for Schizophrenia Society of Ontario

LCBO stores raise funds for Schizophrenia Society of Ontario

TORONTO (August 16, 2013) -- Starting Sunday, August 18, the public can help support the Schizophrenia Society of Ontario (SSO) by making a donation at any of the 635 LCBO stores throughout Ontario. Donation boxes for the Schizophrenia Society of Ontario will be displayed at LCBO checkout counters until September 14.

The Schizophrenia Society of Ontario is a province-wide charitable organization that strives to make a positive difference in the lives of individuals, families and communities affected by schizophrenia and psychosis. Contributions to these LCBO donation boxes will support the SSO’s Peace of Minds campaign, funding programs that directly support individuals, families and youth and are geared to breaking down the stigma and improving the quality of life for all affected by schizophrenia and psychotic illnesses.
“Partnering with the LCBO is an incredible opportunity to reach millions of people in almost every community across Ontario,” says Mary Alberti, CEO of the Schizophrenia Society of Ontario. “Mental illness and schizophrenia are truly community issues and require community support. We hope our participation in LCBO’s Donation Box Program inspires LCBO customers to become aware of mental illness and support the more than 500,000 Ontarians affected by schizophrenia.”
“As a good neighbour, LCBO is pleased to partner with the Schizophrenia Society of Ontario and support this worthy cause,” says LCBO President & CEO Bob Peter. “Through the generosity of LCBO customers and staff, we help improve the lives of countless Ontarians and make a difference where we live and work.”
The Schizophrenia Society of Ontario is one of 28 provincial, as well as numerous local charities, that will benefit from LCBO’s province-wide donation box program in 2013. In 2012, LCBO raised a total of more than $6.6 million for charities through special programs and initiatives, of which $6.1 million was raised through in-store fundraising. In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled $1.7 billion in fiscal 2012-13, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.
The Schizophrenia Society of Ontario thanks the public for its support when shopping at their local LCBO store from August 18 to September 14.

For more information, please contact:
Mary-Margaret Jones
Media relations on behalf of the Schizophrenia Society of Ontario
Irina Sytcheva
Manager of Policy and Community Relations, Schizophrenia Society of Ontario
Tel: 416 449-6830, ext. 255;
Stephanie Petroff                           
LCBO Senior Communications Consultant            
Tel: 416 864-6792;