News & Events News & Announcements 2014 LCBO stores raise funds for Schizophrenia Society of Ontario

LCBO stores raise funds for Schizophrenia Society of Ontario

From August 17 to September 13, the public was able to support SSO by making a donation at more than 635 LCBO locations throughout Ontario.  SSO promoted the campaign over social media, and also used it as a vehicle to tell people about the realities of schizophrenia. Using the hashtag #getthefacts, SSO told followers of our social media channels about what happens when people face both mental illness and stigma. Here are some of the facts shared over social media:
· Between 40 to 50 per cent of people with schizophrenia live with their families.
· Less than 20 per cent of people living with schizophrenia are employed in the competitive marketplace.
· People living with schizophrenia will occupy between 1 in 12 hospital beds in     Canada.
· Only 49 per cent of Canadians they would socialize with a friend who has a serious mental illness.

Mary Alberti, SSO’s CEO said the campaign “draws attention to one of the largest challenges people living with schizophrenia face — discrimination. In addition to the debilitating symptoms of the illness, stigma and discrimination affects the way people with schizophrenia live every day and can be a barrier to everything from education and housing to employment and relationships.”
SSO is grateful for the support we received and we will continue to talk about the realities of schizophrenia and psychosis through our education programs, counselling services, and the diverse array of channels that let us reach out and discuss these issues every single day.